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Search Engine Optimization, is one of the techniques which is used to make your own Web Pages more useful and comfortable for your customers by making the Web Pages more understandable and transparent to Search Engines. Its an economical method which favors your site to get more page views by forming WebPages that rank very high in Search Engine results search engine optimizations is very commonly used internet marketing tool that makes sure that your website is more frequently visited than your competitions.Optimizing your website to make it more "search engine friendly" can be done in two ways. The first is on-page SEO and the other is off-page SEO. On page SEO is work done on the website and is done by modifying content as well as putting in new content.It is 30% benefited. Off Page SEO is work done in places other than your website in order to increase the importance of your website and is 70% benefited.The most common form of off page SEO is adding links that are directed to your website.These links are posted on social bookmarking sites, blogs,forums,directories,classified ads,yahoo answers and many more..

A good SEO will have all the details of what they offer on their own company website. This will give you an idea of what is going to be done in order to optimize your site.What can search engines do to your business? Search engines are powerful because it can shape or alter the fate of your business.

Optimizing your site also requires an understanding about popularity and relevancy. Essentially, search engines look into who is linking to your site.These are all thoroughly analyzed and filtered using complex algorithms. Ultimately, your site will be judged for its page ranking.

This means that a search engine measures all the links that connect to your site and determines your ranking.
These are only some aspects of SEO which requires time, attention and money. If you want to invest and put up a website for your business, then definitely you need to learn the ropes, discover and research about the various aspects of search engines and get the advice from the SEO experts.